How much do shows like "Maternity Ward," TLC's "A Baby Story" or Discovery Health's "Birth Day" really influence how women perceive and manage their own pregnancies? The University of Cincinnati sociology study
states, "We found clear educational differences in how viewers believed television influenced their pregnancy knowledge. Women with higher levels of education generally disavowed all television as an information source for themselves, but instead reported only using reality programming as entertainment or to educate their children about pregnancy." Previous studies show how unrealistically these programs often portray normal pregnancy and birth. Researchers claim women are getting a much more dramatic and medicalized view of childbirth often scripted more to grab attention and excite the emotions of viewers than reality.